E-commerce - Business, Technology, Society, Eighth Edition Authors Ken Laudon and Carol Traver
HomeTable of ContentsChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12
Table of Contents
Chapter 1: The Revolution Is Just Beginning
Chapter 2: E-commerce Business Models and Concepts
Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
Chapter 5: Online Security and Payment Systems
Chapter 6: E-commerce Marketing Concepts: Social, Mobile, Local
Chapter 7: E-commerce Marketing Communications
Chapter 8: Ethical, Social, and Political Issues in E-commerce
Chapter 9: Online Retailing and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

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