Success Stories - Content

Case 1

Azimuth Interactive writers create content for higher education and non-fiction titles. Working with Addison-Wesley in 2001, Azimuth principals Kenneth Laudon and Carol G. Traver wrote the definitive college and MBA level text on E-commerce. Now in its 6th edition (Pearson/Prentice Hall), E-commerce. Business. Technology. Society is the most widely adopted e-commerce textbook in North America, Europe, and Asia. Ken Laudon is also the co-author of Management Information Systems: Managing the Digital Firm. Now in its 11th edition (Pearson/Prentice Hall), it has been translated into 14 languages and is believed to be the most widely adopted college level MIS text in the world.

Case 2

Working with Pearson/Prentice Hall beginning in 2003, Azimuth identified, vetted, and managed a writing team that produce an MCSE Certification Series consisting of 30 books and 12 interactive CD-ROMs. Azimuth developed the pedagogy and design of this series and handled all aspects of production.

Case 3

Working with John Wiley, Azimuth identified, vetting, and managed a writing team that produced a Workforce Education Series of 12 books covering information technology and systems topics for adult learners. Azimuth also helped develop the pedagogy and handled all aspects of pre-production.

Case 4

Working with McGraw-Hill beginning in 1995, Azimuth writers created the pedagogy, design, and content for the Interactive Computing Series for Office 3.1, Office 95/97, Office 2000 and Office XP. Today Azimuth Interactive, Inc. publishes the Interactive Learning Series for Office 2003 and Office 2007 in the form of books, CDs, and online editions, which are used by over 1,000 US business firms and individuals for Microsoft Office training.

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