Success Stories - Market Communications
Direct E-mail Interactive Brochures
Azimuth works with a large publisher to develop direct e-mail campaigns that include interactive components that allow recipients to experience the book’s contents, page through chapters, take quizzes, and see simulations. These campaigns are aimed at potential adopters as well as existing customers. The objective is to develop a sense of customer intimacy not possible with other traditional marketing channels.
Social Network Marketing
Azimuth is currently working on a social network marketing campaign for a publisher that creates a dedicated community of online users of the product, and queries this community to obtain valuable information on customer reactions, preferences, and ideas for improvement. This information is then fed back into editorial processes to improve the product over time.